These 12 Media Agency Execs Set the Bar for Smart, Innovative Work in 2016
Brand Marketing
Synopsizing the diverse talents of Adweek's Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year. And not because it's hard to [...]
A New Twist at Dmexco: Media Agencies Hawking Their Services at the Expo Center
Brand Marketing
COLOGNE, Germany—Strolling the crowded Dmexco expo floor, filled beyond capacity with eager and enthusiastic German and European attendees, you can sense an energy not usually seen at media conferences. But [...]
Initiative Signs Its First Global Chief Creative Officer
Brand Marketing
Initiative named Nick Childs as its first global chief creative officer this month.
UPDATED: ANA Launches Fact-Finding Probe Into Media-Buying Kickback Claims
Brand Marketing
Are media agencies pooling media purchases to get rebates on the time and space they're buying and not passing those savings on to their clients? With another investigation set to [...]
P&G, U.S.’s Largest Advertiser, Is Putting Its North American Media Business in Review
Brand Marketing
America's biggest ad spender is putting its North American media business into review, according to sources.
As Firestorm Grows Around Media Kickbacks, the Industry Launches a New Task Force
Brand Marketing
It has been called (by 4A's President Nancy Hill, specifically) the ad industry's "elephant in the room." The issue? Allegations of media agencies pocketing discounts on volume media buys and [...]