Wrangler Jeans, Timberland Pro Boots and North Face Parkas Find New Shop for Media
Brand Marketing
Wrangler jeans, Timberland Pro boots and The North Face parkas have found a new home for their media business.
American Legacy Shifts Its Media Business to a New Shop
Brand Marketing
Assembly is the new agency that plans and buys media for the American Legacy Foundation, whose media spending totals $50 million annually. The assignment includes both traditional and digital media [...]
Bloomin’ Brands Shifts Its Media Account to a New Agency
Brand Marketing
Bloomin' Brands is moving on.
Scotts Miracle-Gro Starts a Media Agency Search
Brand Marketing
Scotts Miracle-Gro is reviewing its media business, with reponses to an initial request for proposals due back to the lawn and garden products company on Jan. 9, sources said.
GNC Is Searching Again, This Time for a Media Agency
Brand Marketing
GNC, less than a year after hiring Carmichael Lynch to handle its creative and media business, is reviewing its media account, according to sources.
Mindshare Wins Pitch for This Retailer’s Account
Brand Marketing
Nordstrom has found a new agency for its media account. Mindshare has landed the assignment after a review, Nordstrom has confirmed. The retailer spent nearly $40 million in media last [...]