Wrangler jeans, Timberland Pro boots and The North Face parkas have found a new home for their media business.
Citi's global media review fits the "members-only" approach of other recent searches in which outside agencies are not welcome.
Scotts Miracle-Gro is moving on.After years with MEC, the brand is shifting its media account to Mediahub, the media arm of Mullen, Scotts has confirmed. Scotts' media spending totals about $80 million a year.
Media spending behind STX Entertainment—Horizon Media's newest account—is likely to be relatively modest this year, as the new movie studio plans to release just two films in 2015.
Assembly is the new agency that plans and buys media for the American Legacy Foundation, whose media spending totals $50 million annually.The assignment includes both traditional and digital media responsibilities. Assembly, a unit of MDC Partners, inherited the account from WPP Group's MediaCom, which had worked with American Legacy for less than a year.
Scotts Miracle-Gro is reviewing its media business, with reponses to an initial request for proposals due back to the lawn and garden products company on Jan. 9, sources said.
GNC, less than a year after hiring Carmichael Lynch to handle its creative and media business, is reviewing its media account, according to sources.
Nordstrom has found a new agency for its media account.Mindshare has landed the assignment after a review, Nordstrom has confirmed. The retailer spent nearly $40 million in media last year and more than $15 million in the first half of 2014, according to Kantar Media.