L’Oreal Sends Its Media Business to WPP’s MEC After an 8-Month Review
Brand Marketing
The American wing of French cosmetics giant L'Oreal has chosen WPP's MEC as its new media agency of record after a review that lasted eight months.
Johnson & Johnson’s Global Media Follows Its U.S. Biz to J3
Brand Marketing
In this year of media account shifts, UM's J3—IPG Mediabrands' dedicated unit for Johnson & Johnson—has now twice scored major assignments from the marketer. Today, J3 added global media chores [...]
MetLife’s $100 Million U.S. Media Consolidation Pays Off for MEC
Brand Marketing
In a year of big media reviews, financial-services giant MetLife chose to consolidate most of its U.S. buying and planning chores at MEC without a formal competition.
MEC Will Interview and Hire People on the Same Day During Advertising Week
Brand Marketing
MEC is aiming to bring home more than just ideas from this year's Advertising Week—the agency is also hoping to come away with several new employees.
Accounts in Review: Contenders Prepare for Final Pitches in Subway’s Contest
Brand Marketing
It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending [...]