This Facebook Bot Was Designed to Help You Identify Your Unconscious Biases
Agencies
You might not realize it, but everyone has unconscious biases. They are "hard-wired into our brains," according to MEC Global. If you visit the agency's Facebook page this week you'll [...]
KFC Launches a Media Agency Review for Its $220 Million Ad Business
Brand Marketing
Today Yum Brands announced that it has launched a media agency review for the KFC chain after more than a decade with WPP's MEC. Los Angeles consultancy Select Resources International [...]
What Ad Buyers Really Think About Google, Facebook, Twitter and Everything in Between
Performance Marketing
The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad [...]
Check Out the 26 Boldly Inventive Campaigns That Won This Year’s Project Isaac Awards
Brand Marketing
In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may [...]
AT&T Consolidates Its Creative and Media Business with Omnicom
Brand Marketing
Telecommunications giant AT&T consolidated its advertising business with Omnicom after a closed creative and media review that pitted the holding company against arch rival WPP. BBDO will retain the creative [...]
Looking for Talent, This Media Agency Is Employing Virtual Reality Office Tours at SXSW
Performance Marketing
MEC is transporting its New York office culture to South by Southwest Interactive through virtual reality films, as the agency wants to give prospective employees at the Austin, Texas, festival a [...]