You might not realize it, but everyone has unconscious biases. They are "hard-wired into our brains," according to MEC Global. If you visit the agency's Facebook page this week you'll have the chance to converse with a bot that wants to teach you all it knows about your unconscious biases.
Today WPP named Tim Castree as global chief executive officer of MEC, the media agency that is a key part of WPP's media investment unit GroupM.
Today MEC called on the advertising industry to help support a new initiative aimed at confronting bias in agencies. "Brave Your Bias" is a call to action, which the agency hopes will do more than simply start a conversation within the industry, but spark change.
The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group […]
Today Yum Brands announced that it has launched a media agency review for the KFC chain after more than a decade with WPP's MEC. Los Angeles consultancy Select Resources International will run the search, and the incumbent agency has opted not to defend the business. An MEC spokesperson has not yet responded to a request for comment on the news.
The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad spending to swell to $77.4 billion in 2017, up 16 percent versus this year, it's a domain that's poised to evolve even more rapidly.
In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may […]
Telecommunications giant AT&T consolidated its advertising business with Omnicom after a closed creative and media review that pitted the holding company against arch rival WPP. BBDO will retain the creative business, while the recently formed Hearts & Science unit will be media agency of record.
MEC is transporting its New York office culture to South by Southwest Interactive through virtual reality films, as the agency wants to give prospective employees at the Austin, Texas, festival a high-tech glimpse into what its like to work there in 2016.