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Marketers: Hold Facebook Accountable for Measurement Flubs

Convergent TV

"If this were a TV network, there would be scandal and lawsuits," one of the largest advertising buyers told me the other day. "It would tear at the fabric of [...]


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Why You Should Be Ready to Talk About Data This Year at Cannes

Brand Marketing

Data is arguably the most disruptive force in digital advertising today.

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Why It’s Time for Marketers to Rethink Metrics and Performance Indicators

Brand Marketing

As media dollars increasingly shift to digital—rising another 22 percent to $27 billion this year for display ads alone—brands of all sizes are striving to extract greater value from their [...]

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Why Balancing Skippable and Non-Skippable Ads Creates Better Brand Awareness

Performance Marketing

A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye.

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4 Digital Trends That Will Redefine the Modern Media Agency

Brand Marketing

Nearly 10 years ago, I read a paper that fundamentally changed my point-of-view on what a successful agency would need to become in the future. Doug Ray 

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Why Brand Matters in Organic SEO

Performance Marketing

Many years ago when I was a pre-digital marketer, when we couldn’t or didn’t measure (shame on us!) the direct results of every marketing initiative, we readily used “brand exposure” [...]