Marketers: Hold Facebook Accountable for Measurement Flubs
"If this were a TV network, there would be scandal and lawsuits," one of the largest advertising buyers told me the other day. "It would tear at the fabric of [...]
Why You Should Be Ready to Talk About Data This Year at Cannes
Brand Marketing
Data is arguably the most disruptive force in digital advertising today.
Why It’s Time for Marketers to Rethink Metrics and Performance Indicators
Brand Marketing
As media dollars increasingly shift to digital—rising another 22 percent to $27 billion this year for display ads alone—brands of all sizes are striving to extract greater value from their [...]
Why Balancing Skippable and Non-Skippable Ads Creates Better Brand Awareness
Performance Marketing
A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye.
4 Digital Trends That Will Redefine the Modern Media Agency
Brand Marketing
Nearly 10 years ago, I read a paper that fundamentally changed my point-of-view on what a successful agency would need to become in the future. Doug Ray
Why Brand Matters in Organic SEO
Performance Marketing
Many years ago when I was a pre-digital marketer, when we couldn’t or didn’t measure (shame on us!) the direct results of every marketing initiative, we readily used “brand exposure” [...]