Measurement

Marketers: Hold Facebook Accountable for Measurement Flubs

"If this were a TV network, there would be scandal and lawsuits," one of the largest advertising buyers told me the other day. "It would tear at the fabric of trust in advertising."

Facebook Increases Transparency By Updating Video and Third-Party Viewability Metrics

In light of its recent video fiasco and growing pressure from advertisers to open up its s

5 Things You Should Know About Addressable Ads as More Dollars Shift to Digital

The momentum behind addressable TV, delivering household-specific advertising based on an advertiser-defined target—regardless of programming or time of day in both live and playback modes—has reached an important inflection point for both consumers and

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.

Why You Should Be Ready to Talk About Data This Year at Cannes

Data is arguably the most disruptive force in digital advertising today.

Why It’s Time for Marketers to Rethink Metrics and Performance Indicators

As media dollars increasingly shift to digital—rising another 22 percent to $27 billion this year for display ads alone—brands of all sizes are striving to extract greater value from their campaigns and to prove their impact on the bottom line.

Why Balancing Skippable and Non-Skippable Ads Creates Better Brand Awareness

A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye.

4 Digital Trends That Will Redefine the Modern Media Agency

Nearly 10 years ago, I read a paper that fundamentally changed my point-of-view on what a successful agency would need to become in the future. Doug Ray 

ComScore Says Multiplatform Deal With Viacom Will Transform How Ads Are Bought

The newly merged comScore and Rentrak have set their first multiplatform deal with a big client: Viacom.

Facebook Debuts ‘Lift API’ to Give More Marketers Ability to Study Ads’ Impact

In the digital ads world, the past few months have been all about emerging measurement tools. With that in mind, Facebook today is announcing two intriguing initiatives that it is characterizing as tests.