McKinney Names Chief Strategy Officer and N.Y. Managing Director
Brand Marketing
Today McKinney announced two major changes to its leadership team: the hiring of Kerry Fitzmaurice as managing director in New York and the promotion of Walt Barron to chief strategy [...]
Nationwide Will Air 2 Very Different Ads During the Super Bowl
Brand Marketing
As it turns out, Nationwide's appearance during the Super Bowl will be a double feature.
Mindy Kaling’s Funny Fantasies Come True in Nationwide’s Super Bowl Spot
Brand Marketing
Nationwide is charging into its first Super Bowl since 2007, and not with recent frontman Peyton Manning, but with a seemingly less likely spokesperson—Mindy Kaling, the talent behind Fox's sitcom [...]
CarMax Picks Its Next Lead Agency
Brand Marketing
CarMax has selected McKinney as its new lead creative agency, the automotive retailer has confirmed.
Cheil Rounds Out Its Portfolio With Iris Deal
Brand Marketing
Cheil Worldwide's investment in retail marketing specialist Iris further rounds out the portfolio of agencies that Cheil has amassed in the past five years.
CarMax Eyes 3 Shops for Its Creative Business
Brand Marketing
On again, off again Super Bowl advertiser CarMax appears to be taking the next game off as it searches for a new lead creative agency.