Why Seeking Untapped ‘White Space’ Is a Dangerous Trap for Marketers
Brand Marketing
Even if you've only been working in advertising for a week, you've probably heard, or maybe even said, "What we need to do is find the white space."
YouTube Videos Celebrating North Carolina Are Blank in Clever Protest of Anti-LGBT Law
Brand Marketing
North Carolina's House Bill 2, which requires the state's residents to use public restrooms associated with their birth gender, is seeing plenty of backlash from the corporate and creative worlds, [...]
McKinney Printed N.C.’s Bathroom Bill on Toilet Paper. You Know What to Do With It
Creativity
"It makes great cocktail napkins, bookmarks, facial tissues. But you know what's best to do with it!" Yes, Durham, N.C., agency McKinney knows where its home state's controversial House Bill [...]
Celebrate Earth Day With Earth Porn, Featuring the Sexiest Stock Nature Footage Ever
Creativity
It's time to love Mother Earth a little harder. Stock film company Framepool, with help from ad agency McKinney, has produced the sexiest of natural landscape videos for Earth Day [...]
Nationwide Drops McKinney as Its Agency of Record After a 7-Year Relationship
Brand Marketing
Insurance giant Nationwide has parted ways with its creative agency of record, McKinney, after nearly seven years.
Travelocity’s Roaming Gnome Settles Down at a New Agency
Brand Marketing
Less than three months after Travelocity announced plans to part ways with the agency that created its now iconic Roaming Gnome, the online travel service named Campbell Ewald as its [...]