Mcgarrybowen Announces New Leadership Team, Naming Simon Pearce U.S. CEO
Brand Marketing
Mcgarrybowen today announced New York president Simon Pearce as its new U.S. CEO. The agency also named Chicago chief creative officer Ned Crowley as its new U.S. chief creative officer [...]
JCPenney Hires a New Agency to Help Grow the Brand With Middle-Income Shoppers
Brand Marketing
JCPenney, the once-dominant American retail chain that has taken steps to right itself after a series of missteps in recent years, has chosen a new creative agency to lead its [...]
Why Mentoring Is More Important Today Than Ever for the Well-Being of Agencies
Brand Marketing
Three years ago, Emely Perez, then a senior at the New York City College of Technology, knew little about agency life and didn't necessarily plan to go into advertising as [...]
Ad of the Day: Honda Explores the Strange Art of Precision Walking in This HR-V Spot
Brand Marketing
In a beautiful display of step-by-step precision, Honda's latest TV ad for its new HR-V focuses on walking—not driving.
RE/MAX Taps Camp + King to Launch New Creative Strategy
Brand Marketing
Camp + King, San Francisco, has landed lead creative duties for RE/MAX, winning the business from Leo Burnett after a review. Butler, Shine, Stern & Partners and mcgarrybowen were the [...]
Even Malcolm McDowell Can’t Make Lunchables Sophisticated in These Ridiculous Ads
Creativity
Advertising that makes fun of advertising is all the rage these days—and now thespian Malcolm McDowell has joined talents like Ewen McGregor, Ricky Gervais and Anna Kendrick in essentially mocking [...]