FCB Hires mcgarrybowen’s Global CMO to Fill Top Communications Role
Brand Marketing
FCB has hired Brandon Cooke to serve as its new global chief communications officer. The mcgarrybowen veteran replaces Stephen Martincic, who now serves as chief brand and marketing officer for Ascential, owner [...]
Ad of the Day: An Ode to Minor League Baseball, and All Working Class Heroes
Brand Marketing
"A working class hero is something to be," John Lennon sang in 1970—and that sentiment rings every bit as true more than 45 years later.
Ad of the Day: United Turns Airport Security Into an Olympic-Level Obstacle Course
Brand Marketing
Do you ever feel like an Olympic track star while trying to navigate the maze that is the airport check-in experience? United Airlines feels your pain. The 2016 Summer Olympics [...]
Ad of the Day: Forget ‘Plus Size.’ JCPenney Just Bravely Stood Up for ‘Fat Girls’
Brand Marketing
JCPenney takes the stand that your measurements aren't a measure of your worth with its defiant new campaign from mcgarrybowen, themed #HereIAm.
2 Female Agency Creatives Are Trying to Track Down the ‘Original Peggy Olsons’ at Cannes
Brand Marketing
Last year, after winning their first Cannes Lion, a pair of creatives from Mcgarrybowen in London, Holly Fallows and Charlotte Watmough, started a movement called Cannes Lionesses to champion female creatives at Cannes. This year, [...]
With Tourism Win, Mcgarrybowen Takes on the Job of Selling America to the World
Brand Marketing
Mcgarrybowen's continuing global expansion got a vote of confidence as the agency edged out larger networks to become the creative agency for Brand USA, America's first national marketing organization.