DDB announced today it has hired Ari Weiss as its first chief creative officer of North America, effective Feb. 1, 2017.
In The Founder, the upcoming film about the origins of the McDonald's global empire, traveling-salesman-turned-fast-food-magnate Ray Kroc (played by Michael Keaton) comes off as both visionary and villain.
Specs Current gig OMD, chief digital and innovation officer Previous gig Meredith Xcelerated Marketing, chief innovation officer, general manager
After McDonald's ended its 35-year relationship with Leo Burnett earlier this week, consolidating its advertising business with Omnicom, the agency has started looking to the future.
A cynic might say that fashion mavens, food sellers, cosmetics makers and entertainment purveyors are just trying to save face and give themselves a feel-good marketing hook by changing the way they treat and use animals in their businesses.
As consumers cut sugar and salt from their diets, fast-food and snack-food brands are fighting for survival. And part of their survival strategy is to downsize, with many brands slashing product sizes or introducing smaller versions of signature offerings.
The ongoing McDonald's creative review initially included all three of the ad industry's largest holding companies.
Consumers are lovin' McDonald's all-day breakfast, to the tune of surging sales for the brand, but how long can the party last?
It's easy to assume that the fast-food breakfast war begins and ends with its two major contenders: Taco Bell and McDonald's.