McDonalds

DDB North America Names Its First Chief Creative Officer

DDB announced today it has hired Ari Weiss as its first chief creative officer of North America, effective Feb. 1, 2017.

5 McDonald’s Marketing Moments That Would Make Ray Kroc Proud

In The Founder, the upcoming film about the origins of the McDonald's global empire, traveling-salesman-turned-fast-food-magnate Ray Kroc (played by Michael Keaton) comes off as both visionary and villain.

OMD’s Digital Head Wants to Foster Cooperation Between Media and Creative Partners

Specs Current gig OMD, chief digital and innovation officer Previous gig Meredith Xcelerated Marketing, chief innovation officer, general manager

Leo Burnett’s CEO Talks About Moving Forward After Losing McDonald’s Account

After McDonald's ended its 35-year relationship with Leo Burnett earlier this week, consolidating its advertising business with Omnicom, the agency has started looking to the future.

How This Man Duped a String of Ad Agencies and Almost Got Away With It

The advertising model was broken, and Bill Grizack knew how to fix it.

Why Marketers Like Disney and Seaworld Are Now Opting for the Humane Touch

A cynic might say that fashion mavens, food sellers, cosmetics makers and entertainment purveyors are just trying to save face and give themselves a feel-good marketing hook by changing the way they treat and use animals in their businesses.

Why Fast-Food and Snack-Food Brands Are Introducing Smaller Signature Offerings

As consumers cut sugar and salt from their diets, fast-food and snack-food brands are fighting for survival. And part of their survival strategy is to downsize, with many brands slashing product sizes or introducing smaller versions of signature offerings.

McDonald’s Is Putting the Squeeze on Agency Profitability, Making the Ad Industry Uneasy

The ongoing McDonald's creative review initially included all three of the ad industry's largest holding companies.

Can McDonald’s Keep Its Mojo After the All-Day-Breakfast Hype Fades?

Consumers are lovin' McDonald's all-day breakfast, to the tune of surging sales for the brand, but how long can the party last?

How Regional Chains Are Competing in the Fast-Food Breakfast War

It's easy to assume that the fast-food breakfast war begins and ends with its two major contenders: Taco Bell and McDonald's.