McDonald’s Faux-Meat ‘McPlant’ Was McRibbed Online, but It’s Still a Major Tipping Point
McDonald’s, largely a holdout in the faux-meat battle that’s been raging at fast food chains for nearly two years, plans to finally enter the plant-based burger wars. The brand was [...]
5 McDonald’s Marketing Moments That Would Make Ray Kroc Proud
Brand Marketing
In The Founder, the upcoming film about the origins of the McDonald's global empire, traveling-salesman-turned-fast-food-magnate Ray Kroc (played by Michael Keaton) comes off as both visionary and villain.
Keep Calm and Social On: When a Mistake Doesn’t Mean the End
Performance Marketing
No one wants to make a mistake, much less a highly visual mistake on social media. But it happens, and it happened to Ad Age last week. Guess what? No [...]
OMD’s Digital Head Wants to Foster Cooperation Between Media and Creative Partners
Brand Marketing
Specs Current gig OMD, chief digital and innovation officer Previous gig Meredith Xcelerated Marketing, chief innovation officer, general manager
Leo Burnett’s CEO Talks About Moving Forward After Losing McDonald’s Account
Brand Marketing
After McDonald's ended its 35-year relationship with Leo Burnett earlier this week, consolidating its advertising business with Omnicom, the agency has started looking to the future.
How This Man Duped a String of Ad Agencies and Almost Got Away With It
Brand Marketing
The advertising model was broken, and Bill Grizack knew how to fix it.