U.S. Women’s Soccer Stars Are Finally Set to Score Olympic-Size Endorsements
Brand Marketing
The U.S. women's soccer team captivated the entire country during its thrilling World Cup win last summer, and before gearing up to do it again at the Rio Olympics in [...]
McDonald’s Is Now Making Happy Meal Boxes That Turn Into Virtual Reality Headsets
Creativity
McDonald's Sweden is launching a promotion that invites kids to turn Happy Meal boxes into virtual-reality viewers. Dubbed Happy Goggles, some 3,500 of them will be made available at 14 restaurants [...]
McDonald’s Billboard Gives Ridiculously Lengthy Directions to a Burger King Drive-Thru
Creativity
Here is 2016's most obnoxious (but fun) billboard so far. McDonald's has more than 1,000 drive-thru locations in France. Burger King has fewer than 20. So, McDonald's is using this [...]
This McDonald’s Billboard Near Whistler Gives Snow Reports via Espresso Drink Toppings
Creativity
Cossette in Vancouver has made another tasty McDonald's billboard that skiers and snowboarders heading to Whistler will think is pretty gnar.
How Arby’s Turned Its Brand Around After Years With an Identity Crisis
Brand Marketing
Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for [...]
No One on This Earth Loves McDonald’s All-Day Breakfast More Than This Guy
Creativity
Meet Will Perkins, a cardigan-clad Milwaukee resident who loves all-day breakfast at McDonald's so much that he's composing power ballads in its honor.