McDonald’s Products Are So Popular, They Autocomplete Themselves
Creativity
McDonald's is celebrating its "all-time favorites" with a campaign that tells us just how much everybody loves Chicken McNuggets and strawberry milkshakes—without saying it outright. Each print ad, from Leo [...]
VR Experience From McDonald’s Lets You Watch Life-Size Angry Birds Take Over a Restaurant
Performance Marketing
McDonald's has partnered with Sony and Rovio, the creator of Angry Birds, to create a 360-degree video promoting the upcoming feature film The Angry Birds Movie.
McDonald’s Unveils Burger-Inspired Art During Its First Facebook Live Video
Performance Marketing
McDonald's hosted its first Facebook Live video today—an art show, The Starving Artist, reminiscent of Bob Ross' The Joy of Painting.
McDonald’s Makes Green and Red Angry Birds Burgers, Just Makes People Angry
Creativity
Time was, McDonald's put toys in their Happy Meals to promote movies. Now they just dye their burgers, we guess. McDonald's China is making chicken and pork sandwiches with special [...]
McDonald’s Turns Placemats Into Little Music Production Stations Connected to Your Phone
Creativity
Wasn't it fun when we were kids to doodle on restaurants' paper placements with crayons? Well, McDonald's has introduced a high-tech, musical version of that sort of play with McTrax—a [...]
McDonald’s Launches Creative Review, Moves to Consolidate U.S. Advertising Business
Brand Marketing
McDonald's is reviewing its creative advertising business in the U.S.