Comedian Rob Delaney Has a Solution for Achieving True Diversity in Ads
Brand Marketing
CANNES, France—In a spirited, often-funny panel called "Creativity Is the Only Way to Survive" here today, comedians Rob Delaney, Rashida Jones a
Coca-Cola Just Remastered Its Famous ‘Hilltop’ Ad From 1971, and It Looks Fantastic
Creativity
Fans of Coca-Cola—and the Mad Men finale—are getting a nice treat today. The soda company just announced that it has remastered and color-corrected its famous 1971 commercial "Hilltop" for 4K [...]
This Hotel Group Is ‘Unadvertising’ Its Properties With Intentionally Dull, Text-Only Ads
Creativity
We've seen hotel advertising evolve past the typical saccharine copy and cheesy stock photos of smiling guests—for example, the Loews Hotels and Resorts campaign, which uses ordinary people's candid Instagram [...]
This Ad Explains Why Everyone in China Might Eventually Grow Very Long Nose Hair
Creativity
Sometimes, the problem is right under your nose. That's certainly the case in this wacky, well-done anti-pollution PSA from WildAid China and McCann Shanghai. The 90-second spot is set in [...]
Ellie Goulding Shocks Superfans With a Perfectly Played ‘Priceless Surprise’ for MasterCard
Creativity
There's one form of prank advertisement that will surely survive long after all the telekinetic coffee-shop surprises and sentient vending machines have faded away. And that is the celebrity-surprising-the-superfan video. [...]
Ad of the Day: This Awesome Billboard Lets Tired Drivers Enjoy the Comforts of Home
Brand Marketing
We've seen lots of billboards over the years that want to provide some kind of utility, beyond just being a blight on the landscape. Here's the latest example f