Editor’s Picks Social Media Week Creators and Strategists Say These Are the Social Trends to Watch By Trishla Ostwal Social Media Week LinkedIn Makes Its Case for a Permanent Spot in Social Strategy By Catherine Perloff BRANDSHARE Why a Classic Measurement Playbook Just Wouldn’t Do for Domino’s Mutinex Branding Vicks and Crest Have Memorable Logos, While Duane Reade and Proactiv Struggle With Recall By Robert Klara Voice What We Lose When Influencers Only Post Paid Content By Karen Robinovitz BRANDSHARE FROM GOOGLE The Truth About Today’s Path to Purchase: It’s Complicated In case you missed it Leadership & Talent Bayer Appoints New Consumer Health CMO for North America By Rebecca Stewart C-Suite BlackRock Vet Alex Craddock Appointed as Citigroup’s First Chief Marketing and Content Officer By Robert Klara Data & Insights How the Bud Light Boycott Changed Marketing By Jason Notte & Rebecca Stewart & Paul Hiebert The Future of Agencies How Agencies Use AI to Generate New Business By Olivia Morley Magazine View All Super Bowl Commercials Inside the Audacious Attempt to DoorDash the Entire Super Bowl By Jameson Fleming Super Bowl Commercials Super Bowl 58 Business Influence Reaches Far Beyond Game Day By Jason Notte Super Bowl Commercials The Business of the Super Bowl By Adweek Staff Data Points Infographic: Making a Memorable Super Bowl Ad By Eva Kis The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New