Our First Arc Awards Winners Represent the Best in Branded Storytelling
Brand Marketing
Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons [...]
General Mills Launches a Closed U.S. Creative and Content Agency Review
Brand Marketing
Multinational food manufacturing giant General Mills has launched a comprehensive review affecting all of its creative and content agency relationships in the United States. The company, which includes such brands [...]
Chick-fil-A Drops The Richards Group After More Than 2 Decades
Brand Marketing
Fast-food chain Chick-fil-A has dropped The Richards Group as its longtime creative agency of record after 22 years in favor of a multi-agency roster including McCann Worldgroup and Erich & [...]
Love, Grit and Hypothermia: The Real Story Behind Xbox’s Insane ‘Survival Billboard’
Creativity
Last November, Xbox celebrated the launch of Rise of the Tomb Raider in the U.K. with quite a sadistic stunt in London. It challenged eight Lara Croft fans to stand [...]
Ad of the Day: French Toast Crunch Adds Star Power to Its Amusing Tiny Soap Opera
Brand Marketing
How do you make a soap opera, acted out by Ken and Barbie-style plastic dolls, even nuttier?