McCann

Our First Arc Awards Winners Represent the Best in Branded Storytelling

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]

New York Lottery Winner Walks Rescue Dogs in McCann’s Goofy, Goodhearted Pitch

Winning the lottery doesn't just mean you can live that gaudy and gilded lifestyle you've always wanted. It means you'll finally have time for all that super-important charity work you've been missing. Like running through the park with a gaggle of ridiculous dogs. A new ad for the New York Lottery from McCann New York offers a slow-motion look at an afternoon in the life of a fictional man who is free to volunteer with rescue animals—thanks to the $1,000-a-day prize of the Cash4Life game.

U.S. Army Launches Full Agency Review for Account Worth Up to $4 Billion

This week the U.S. Army issued an RFP for full-service agencies to handle its marketing efforts.

Godiva’s New Box of Chocolates Will Be Gifted 4 Times, Thanks to Some Clever Packaging

Here's a neat product from Godiva that bakes generosity right into the packaging. McCann New York worked with the Belgian chocolatier to create "The Box that Keeps Giving." It's a kind of Russian nesting doll style box. When you open it, there are two boxes—one to keep, and one to give to someone else as a gift. When the second recipient opens his or her gift, there are two boxes in there, too—one to keep, and one to give. And so on.

Guns Don’t Kill People. Toddlers With Guns Kill People, Says This PSA From the Brady Campaign

McCann New York is taking a satirically Swiftian approach with its latest PSA for the Brady Campaign to Prevent Gun Violence.

General Mills Launches a Closed U.S. Creative and Content Agency Review

Multinational food manufacturing giant General Mills has launched a comprehensive review affecting all of its creative and content agency relationships in the United States. The company, which includes such brands as Cheerios, Yoplait, Quaker Oats, Häagen-Dazs, Betty Crocker, Annie's and more, is one of America's largest single advertisers.

Chick-fil-A Drops The Richards Group After More Than 2 Decades

Fast-food chain Chick-fil-A has dropped The Richards Group as its longtime creative agency of record after 22 years in favor of a multi-agency roster including McCann Worldgroup and Erich & Kallman, an independent shop recently launched by veterans of Goodby Silverstein & Partners and Crispin Porter + Bogusky.

Inside ‘The Field Trip to Mars,’ the Single Most Awarded Campaign at Cannes 2016

 

Love, Grit and Hypothermia: The Real Story Behind Xbox’s Insane ‘Survival Billboard’

Last November, Xbox celebrated the launch of Rise of the Tomb Raider in the U.K. with quite a sadistic stunt in London. It challenged eight Lara Croft fans to stand on a billboard and get pummeled with harsh weather, as voted for by the public watching online. Last person standing would be the winner. In the end, the McCann London stunt was a rousing success. And last week at Cannes, the work won 17 Lions, including five golds, becoming one of the most-awarded campaigns of the year. We wanted to learn a little more about how McCann pulled off the stunt, which of course brought with it myriad logistical and medical concerns. Below, Lolly Thomson, co-president and chief creative officer at McCann London, tells us how it all came together—from the contestant who got hypothermia to two others who found a love connection. 

Ad of the Day: French Toast Crunch Adds Star Power to Its Amusing Tiny Soap Opera

How do you make a soap opera, acted out by Ken and Barbie-style plastic dolls, even nuttier?