OppenheimerFunds’ Search for an Agency Takes an Unusual Turn
Brand Marketing
A funny thing happened on the way to final presentations in OppenheimerFunds' creative review: the pitches were called off, according to sources.
MRM’s Mclaren Promoted to CEO
Brand Marketing
Michael Mclaren has proven he can handle MRM//McCann’s top job: A year after he was named president of the global digital marke
Chevy and AT&T Need Help Understanding All Their Data
Brand Marketing
Among marketing chiefs, it's a familiar refrain: We're awash in data about consumers and our products, but what does it all mean?
Alex Lubar Is the New Global CMO at McCann Worldgroup
Brand Marketing
When Alex Lubar was recruited to join McCann Erickson as North American CMO in June 2012, observers wondered what he was taking on.
Lindner Named McCann Worldgroup President
Brand Marketing
Luca Lindner has been promoted to president of McCann Worldgroup, a new role at the Interpublic company. The 53-year-old has been president for the Americas, Middle East and Africa since [...]
JWT’s Global CEO-in-Waiting Has a Big Task Ahead of Him
Brand Marketing
Gustavo Martinez will have nearly a year to establish himself at JWT as global president before he succeeds Bob Jeffrey as CEO in 2015. Given the scale of the top [...]