Are Buick and GMC’s Creative Accounts in Review?
Brand Marketing
Sources speculate that a blind RFP making the rounds is an outreach from General Motors on behalf of its Buick and GMC brands, which are currently handled by Leo Burnett [...]
What Happens When Agency Mergers and Acquisitions Disappoint?
Brand Marketing
The lifeblood of the ad business has always been entrepreneurs who sell their businesses and energize industry holding companies.
Here’s What Microsoft Absolutely Must Accomplish in Marketing Windows 10
Brand Marketing
Transparent, honest, human. Are these three words that describe one of the largest technology brands of our time? Probably not. But that's what Microsoft's Kathleen Hall, corporate vp of global [...]
Coca-Cola Knew It Would Be in the Mad Men Finale, but That’s About All It Knew
Sunday's Mad Men finale featured a few delightful surprises, included a captivating blend of real-world creative and fictional backstory involving Coca-Cola and agency McCann Erickson.
Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business
Brand Marketing
GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and [...]
Accounts in Review: MetLife’s Agency Review Follows a Clear Pattern
Brand Marketing
It's a classic scenario: a new marketing leader joins a company and, boom, within a few months launches a review. Such is the case at MetLife, where new global chief [...]