McCann Digital

Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice

Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults might not have any idea what the food company is saying in its messages, but the kids do.So, this week, IHOP sent a tweet that really got us wondering, who is behind this account?

Obsessive-Compulsive Disorder PSA Makes You Watch Over and Over

Here's a nice example of form meets function—a one-second PSA about obsessive-compulsive disorder that you have to watch over and over again to get the message, much as OCD sufferers repeat their actions as part of their anxiety disorder. Nice work by McCann Digital Israel. Check out the case study below.