Maybelline Recruits Manny Gutierrez as Its First Male Beauty Star
Creativity
To promote its golden-tubed Big Shot Mascara by Colossal, Maybelline is engaging in two firsts—working with beauty influencers, and using a man as the face of its campaign.
Juicy Couture Saw an 18% Site Traffic Lift From YouTube Partners
Performance Marketing
Last week Google announced it had invited brands to become YouTube Partners—helping the Cokes and Doves of the world build outing their own robust content strategies. Up until that point, [...]
Brands Are Already Using Instagram Videos and Planning for More
Brand Marketing
Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smar
Univision Takes Its Bilingual Video Platform to Mobile
Performance Marketing
Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor.
L’Oréal Burns Beauty Village
Brand Marketing
Less than two months after it trumpeted the creation of Beauty Village, a stand-alone unit to handle L’Oréal and its Maybelline brand, as an “innovative, collaborative model,” McCann Worldgroup is [...]
L’Oréal, Maybelline Get a Dedicated Shop Within IPG
Brand Marketing
McCann Worldgroup is creating dedicated operating unit to service key global client L’Oréal and its subsidiary Maybelline.