Maxwell House

Lauren Bacall Loved Her Coffee [Video]

On Tuesday night, American film and stage actress Lauren Bacall died at the age 89. The last surviving starlet of the Hollywood studio system, Bacall was known for her many leading roles and distinctively deep and smoky voice.

Taxi Lands Maxwell House After Wieden + Kennedy

Kraft has found a home for Maxwell House at another roster shop: Taxi in New York. 

Maxwell House Drops Wieden + Kennedy in Portland

Kraft has shifted creative responsibilities on its Maxwell House brand, after less than a year at Wieden + Kennedy.

Ad of the Day: Maxwell House Says Its Coffee Is Good, Not Great, and Means It

In an age where you can find a Starbucks on every block and a trendy café frequented by coffee snobs who wouldn't be caught dead in a Starbucks on every other block, the task of making old-school home-brewed coffee appear even remotely cool would seem nearly impossible. And that, presumably, is why Maxwell House isn't even trying.

Maxwell House Turns Up Its Nose at the French Press

Kraft Foods' brand portfolio is so wide that it can have its Johan and its Ted, too. Johan is the ultra-suave Swede in Taxi's new campaign for Gevalia premium coffee. He's the anti-cup of joe.