On Tuesday night, American film and stage actress Lauren Bacall died at the age 89. The last surviving starlet of the Hollywood studio system, Bacall was known for her many leading roles and distinctively deep and smoky voice.
Kraft has shifted creative responsibilities on its Maxwell House brand, after less than a year at Wieden + Kennedy.
In an age where you can find a Starbucks on every block and a trendy café frequented by coffee snobs who wouldn't be caught dead in a Starbucks on every other block, the task of making old-school home-brewed coffee appear even remotely cool would seem nearly impossible. And that, presumably, is why Maxwell House isn't even trying.