Some things in Los Angeles always remain: palm trees, the Santa Ana winds, convertibles, In-N-Out Burger. But the country’s second-largest media market has also witnessed its share of change, much […]
Bai, the maker of low-calorie health beverages, will make its first Super Bowl appearance with a commercial by Barton F. Graf. What's more, the brand has elevated Barton to lead agency status. Bai will run a single 30-second spot during the Feb. 7 CBS telecast. Media placement is being handled by Maxus. Bai has yet to finalize the exact placement of the ad.
One day after adding Jet.com's $80 million media business, Maxus has notched another victory, confirming that it has retained Church & Dwight's U.S. assignment following a review that began in the fall. Maxus has worked on the Church & Dwight account for more than a decade. The client's spending on U.S. ads approaches $400 million annually.
The members-only e-commerce site Jet.com went shopping for a media agency and wound up hiring Maxus.
Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only […]
In a battle of roster shops, SC Johnson has consolidated its media buying globally at PHD. Previously, the business had been split between Maxus (traditional media) and PHD (digital media).
It’s the 30th anniversary of the Media All-Stars, Adweek’s celebration of the smartest and sharpest executives working in the media agency business today. (The All-Stars originated in then-Adweek competitor Marketing […]
It's rare to keep business that goes into review, but Horizon Media has surmounted the odds by retaining NBCUniversal networks Telemundo and NBC Universo. Horizon, an independent, has worked for the networks since 2006. Collectively, they spend about $15 million in media annually, according to Kantar Media.
SC Johnson is reviewing the global media buying responsibilities that are divided between its roster shops, Omnicom Group's PHD and WPP's Maxus, the company confirmed.