Meet the 12 Most Successful Media Agency Execs in Southern California
Brand Marketing
Some things in Los Angeles always remain: palm trees, the Santa Ana winds, convertibles, In-N-Out Burger. But the country’s second-largest media market has also witnessed its share of change, much [...]
SC Johnson Bundles Media Buying at PHD
Brand Marketing
In a battle of roster shops, SC Johnson has consolidated its media buying globally at PHD. Previously, the business had been split between Maxus (traditional media) and PHD (digital media).
Meet the 13 Most Admired Media Agency Execs of 2015
Brand Marketing
It’s the 30th anniversary of the Media All-Stars, Adweek’s celebration of the smartest and sharpest executives working in the media agency business today. (The All-Stars originated in then-Adweek competitor Marketing [...]
Horizon Beats the Odds to Keep NBCU Business
Brand Marketing
It's rare to keep business that goes into review, but Horizon Media has surmounted the odds by retaining NBCUniversal networks Telemundo and NBC Universo. Horizon, an independent, has worked for the [...]
SC Johnson Reviews Its Global Media Buying but Will It Consolidate?
Brand Marketing
SC Johnson is reviewing the global media buying responsibilities that are divided between its roster shops, Omnicom Group's PHD and WPP's Maxus, the company confirmed.
S.C. Johnson Moves Global Media Planning to New Agency
Brand Marketing
S.C. Johnson is consolidating its global communications planning business at PHD, sources said.