Facetime: Carolyn Everson, Soledad O’Brien and Steve Martin Step Out for Spring
Brand Marketing
Media parties are heating up as spring turns into summer. The Effies and Tony Awards brought out big stars, while agency anniversaries and tributes celebrated success.
Q&A With David Granger, Editor of Esquire
Performance Marketing
David Granger has presided over Esquire for 16 years, an unusually long tenure for the editor in chief of a magazine these days. In that time, America has been pounded [...]
Maxim Sold to Darden Media Group
Performance Marketing
Maxim, the lifestyle title that once defined men's magazines in the U.S., has found a buyer in Darden Media Group. Darden agreed to buy the whole Maxim portfolio, which includes [...]
European Magazines Are Struggling in the U.S. Market
Performance Marketing
Once upon a time, the hottest kind of publisher to be in the U.S. was a European one. Companies like Bonnier, Dennis, Emap, Bauer and Hachette Filipacchi established footholds in [...]
Maxim to Explore Sale
Performance Marketing
Maxim, the men's lifestyle periodical that rode the tidal wave of laddie magazines in the 1990s, is putting itself up for sale after years of decline. Parent Alpha Media Group [...]
‘Maxim’ Reduces Rate Base, Frequency for 2013
Performance Marketing
Maxim magazine, the lone survivor of Alpha Media’s laddie mag boom-and-bust (Stuff and Blender folded in 2007 and 2009, respectively), is shrinking its rate base, continuing a trend among big-circulation magazines [...]