Media parties are heating up as spring turns into summer. The Effies and Tony Awards brought out big stars, while agency anniversaries and tributes celebrated success.
Once-hot laddie mag Maxim is trying to shed its frat-boy image with a head-to-toe makeover that makes its official debut today.
There was no shortage of media’s elite out on the town this week. Magazine powerhouses came together to accept awards, and Soledad O’Brien stopped by AOL. Here's a look at […]
After a hiccup, the Maxim sale appears to be set to close Friday, and publishing vet Bob Guccione Jr. says he's set to take the reins as CEO.
Alpha Media Group’s sale of Maxim appears to be headed for the rocks, knowledgeable sources told Adweek.
David Granger has presided over Esquire for 16 years, an unusually long tenure for the editor in chief of a magazine these days. In that time, America has been pounded by the dot-com bust, 9/11 and the Great Recession. Intertwined with those events came huge changes for American males.
Maxim, the lifestyle title that once defined men's magazines in the U.S., has found a buyer in Darden Media Group.Darden agreed to buy the whole Maxim portfolio, which includes the 2 million-circulation print product and its 15 international editions, as well as events and digital extensions. The deal is expected to close by the fourth quarter of this year.
Once upon a time, the hottest kind of publisher to be in the U.S. was a European one. Companies like Bonnier, Dennis, Emap, Bauer and Hachette Filipacchi established footholds in the States with buzzy titles, made big acquisitions and touted cross-Atlantic success of the Euro business model (heavy on newsstand sales, light on subscriptions).
Maxim, the men's lifestyle periodical that rode the tidal wave of laddie magazines in the 1990s, is putting itself up for sale after years of decline. Parent Alpha Media Group said it's in the process of exploring a "potential investment, partnership or sale" of the title.
Maxim magazine, the lone survivor of Alpha Media’s laddie mag boom-and-bust (Stuff and Blender folded in 2007 and 2009, respectively), is shrinking its rate base, continuing a trend among big-circulation magazines like Playboy,