Leaders Unveil Publicis Omnicom Group [Updated]
Brand Marketing
In a seismic change that will reshape the advertising world, Publicis and Omnicom confirmed plans to merge into a global marketing communications leader with almost $23 billion in revenue and [...]
Publicis Groupe Posts Lower-Than-Expected Growth
Brand Marketing
Publicis Groupe today reported lower-than-expected first-quarter organic revenue growth of slightly more than 1 percent to $2 billion. In releasing the results, the Paris-based holding company blamed tough comparisons in [...]
Weisman Takes Top North American Role at Digitas [Updated]
Brand Marketing
Digitas shuffled its domestic leadership on Tuesday, promoting Tony Weisman to North American CEO of the Publicis Groupe shop.
Is It Better to Buy an Agency or Grow Organically?
Brand Marketing
Publicis Groupe’s purchase of LBi last September grabbed headlines as one of the year’s biggest agency acquisitions.
Talent Wars
Performance Marketing
Here we go again. The people problem, a perennial fear of agency bigwigs, has begun percolating again over the past year or so, starting in the way that many a [...]