Publicis Ended 2014 on a Growth Spurt and Expects to Keep the Momentum Going
Brand Marketing
Publicis Groupe grew significantly in the last quarter of 2014, ending the year with $9.62 billion in revenue, good enough to maintain its No. 3 position among ad holding companies. Net income for [...]
AOL, Publicis Group Expand Partnership Into Programmatic Video
Performance Marketing
AOL and Publicis Groupe said on Monday that they are expanding their six-year partnership into programmatic video and linear TV.
Who Will Succeed Maurice Lévy at Publicis Groupe?
Brand Marketing
Publicis Groupe’s reorganization last week included the promotion of non-Parisian executives to help “lead the way for a new generation at the helm.” Most important of those roles, of course, [...]
Once Again, Publicis Groupe Extends Maurice Lévy’s Term
Brand Marketing
Publicis Groupe, in the wake of its failed merger with Omnicom, today unveiled management reorganization that includes the spring 2017 retirement of CEO Maurice Lévy and Saatchi & S
Publicis Groupe Looking to Buy Ad Tech Firm Criteo
Performance Marketing
Publicis Groupe has its sights on an acquisition of ad tech firm Criteo, according to reports today. The media holding company’s interest helped propel Criteo’s stock up nearly 20 percent.
Publicis Groupe Posts Weak Results
Brand Marketing
Publicis Groupe delivered disappointing second-quarter and first-half results, with chief Maurice Lévy saying 2014 will “be a difficult year.”