In Final Year-End Address, Maurice Lévy Reveals That He’s Listing His Office on Airbnb
Brand Marketing
Maurice Lévy, chairman and CEO of Publicis Groupe, sat down one last time to deliver his annual address and wishes for the upcoming year.
Martin Sorrell Addresses JWT Lawsuit, Acknowledging Sexism Is an Industrywide Problem
Brand Marketing
At the 4A's Transformation conference in Miami today, WPP CEO Sir Martin Sorrell wasted no time diving into one of the industry's most buzzed-about topics: the case
Isolated or Endemic? 4A’s Speakers Publicly Spar Over Ex-JWT CEO’s Alleged Sexism, Racism
Brand Marketing
4A's president Nancy Hill had some stern words for the industry on the opening day of the organization's Transformation conference in light of recent allegations against J.
Agencies Address How They’re Restructuring to Fight a Breaking Business Model
Brand Marketing
Advertising agencies must evolve in order to survive and support the growing demands of clients. Otherwise, they're doomed to fail, agency leaders speaking at the 4A's Transformation conference say.
Maurice Lévy on Mediapalooza, Restructuring and Why Sapient Is the Future of Publicis
Brand Marketing
The past year has been a tough one for Publicis Groupe chief Maurice Lévy, a well-regarded executive known for his adept management of the industry's third-largest marketing communications company.
Publicis Groupe Consolidates Its Media Agencies Into 4 Global Brands
Brand Marketing
A few short months after Publicis Groupe chairman and CEO Maurice Lévy announced a massive plan to restructure its entire network, the holding company unveiled today a plan for its [...]