Maureen Sullivan

AOL Debuts Makeover That’s All About Mobile Video and Social-Friendly Content

AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its future.

How AOL Tapped Into the Power of Mom and Became No. 1

“West Elm!” declares Maureen Sullivan, pointing to a metal pendant lamp as she brightly describes the workplace furnishings in her chic, exposed brick East Village office in New York.

Being No. 1 With Maureen Sullivan [Video]

AOL has just beaten Yahoo to become the No. 1 lifestyle destination for women. In the first of a 3-part interview she explains to Michelle Castillo how she got there and how she holds onto her unique audience. Check the site tomorrow for the full-length print interview.