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Here’s the First Commercial Matthew McConaughey Has Directed for Wild Turkey

Creativity

If you were expecting some enjoyably nonsensical philosophizing to suddenly liven up the bourbon category now that Matthew McConaughey is Wild Turkey's creative director—well, his first directorial effort for the brand probably [...]


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24 Hours in Advertising: Monday Dec. 29, 2014

Brand Marketing

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:

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Ad Competition From Big-Name Actors Pushes Athletes to the Sidelines

Brand Marketing

Remember a couple of decades ago when movie stars such as Arnold Schwarzenegger would only appear in commercials airing in Japan or Europe?

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Here’s a Supercut of the Most Hilarious Matthew McConaughey Lincoln Ad Parodies

Brand Marketing

They say imitation is the sincerest form of flattery. But when it comes to parodies of Matthew McConaughey's earnestly enigmatic Lincoln campaign, something tells me people are just making fun [...]

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Matthew McConaughey Talks a Lot of Bull With Just a Few Words in First Lincoln Ad

Creativity

Matthew McConaughey takes his time in his first Lincoln ad through Hudson Rouge. There are almost more pauses than words of dialogue in the 60-second spot, as the Oscar-winning actor [...]