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Ken Tells Barbie to Stop Killing Trees

Brand Marketing

By Kari Lipschutz

Mattel employees were treated to a spectacle yesterday at the company’s California headquarters.

Creativity

Hot Wheels Sets World Record With Lunatic Jump at Indy 500

By David Kiefaber

Creativity

Giant Hot Wheels Ramp at Indy 500 Looks Scary as Hell

By Tim Nudd

Brand Marketing

Ad of the Day: Hot Wheels

By Tim Nudd

Creativity

Barbie can’t resist Ken’s co-branded wooing

By Rebecca Cullers