How the Simplest Idea Led to One of the Most Magical Car Commercials Ever
Creativity
If the script for Volkswagen's "Pink Moon" commercial came across your desk today, would you recognize the brilliance underneath the seemingly mundane plot?
JWT’s Benjamin Makes First Big Move
Brand Marketing
The appointment of Matt MacDonald and Ryan Kutscher as co-chief creative officers of JWT's New York office represents North American creative chief Jeff Benjamin's first big move since he started [...]