matomy

Publicis Groupe Becomes the Largest Shareholder in Matomy

Publicis Groupe will pay $65 million to acquire 20 percent of digital shop Matomy, with an option to acquire another 4.9 percent of the company's shares.

Yahoo Now Powers Mocean Mobile Market

Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace.“Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,” the companies said in a press release today.