Matomy Media Group

From Desktop to Mobile, Ad Tech Needs All New Tools

Building a mobile ad business on top of the old desktop infrastructure is tough work. Just ask Matomy Media Group. The Israeli firm’s CEO Ofer Druker is trying to bring to his marketing clients a way to reach mobile users in apps and on smartphones, but targeting those audiences requires new plumbing.

Matomy Buys Mobile Shop MobAff

Matomy Media Group has acquired mobile marketing specialist MobAff for an undisclosed sum and is folding it into digital marketing agency MediaWhiz.