Gordon Ramsay Made Fox More Than $150M in the Last Year
His may not be the first name that comes to mind when the Fox Broadcasting Company is brought up in casual conversation, but let there be no doubt that Gordon [...]
Smoke-Free, No Reservations
Plenty of big companies boast a celebrity endorser these days, but GlaxoSmithKline scored a coup when it recently signed restaurateur and vintner Joe Bastianich, who runs world-famous restaurants including Manhattan’s [...]
Shattered ‘Glass’: Poor Showing For ABC Reality Show
In a nod to a rival network’s attempts to block the launch of The Glass House, ABC on Monday night introduced its new reality series as “the show they didn’t want [...]
Reader’s Digest Launching ‘MasterChef’ Magazine
Performance Marketing
Despite last month’s executive shakeup, Reader’s Digest Association is pushing ahead with plans to introduce a new MasterC