10 Big-Spending Advertisers That Prove Tumblr Could Make $100M in 2015
Performance Marketing
On Tuesday, Yahoo chief Marissa Mayer told investors that Tumblr would likely make more than $100 million in 2015.
Pulpo Media Debuts Data Platform for Hispanic Advertisers
Performance Marketing
Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics [...]
Foursquare’s New Ads Tap Twitter and Require $100K Commitment
Performance Marketing
Foursquare has a new ad product that invites users to tweet marketing messages when they check into businesses. The product is called Tap to Tweet and will be available in [...]
MasterCard Expands ‘Priceless’ to Golf
Brand Marketing
MasterCard is taking its Priceless campaign to the links. The payment network is launching a new Priceless Golf program to coincide with its sponsorship of the Arnold Palmer Invitational on [...]
Carat Is the Big Winner in MasterCard’s Global Media Review
Brand Marketing
Carat has won most of MasterCard’s global media business, with the exception of Latin America, which will remain at UM, sources said. Global media spending is estimated at $200 million, [...]
Waiting for Justin
Performance Marketing
While watching The Grammy's on January 26, I became totally engaged with a new series of TV spots from MasterCard. In them, they suggest that a viewer may get a [...]