How Horatio Sanz and Fred Armisen Are Creating a Digital Hub for Latino Comedy
Performance Marketing
The Hispanic population is the fastest-growing segment in the United States, accounting for 17 percent of the U.S. population, according to 2014 census estimates. Despite the fact that there are [...]
How Lyft’s CEO Plans to Overtake Uber in the Ride-Sharing Race
Performance Marketing
Hey, look. There's that Zimride dude, Logan Green, in the South by Southwest program. Remember him? How did he get there?
A Surprising Look at the Brands That Connect Best With Today’s Cultural Priorities
Brand Marketing
How can you measure a brand's relevance to today's culture?
Netflix Is Now Officially Streaming in Cuba
Here's hoping House of Cards has a Havana episode next season. Netflix today is officially welcoming its first subscribers in Cuba.
Discover Returns to the Super Bowl for the First Time Since Card’s 1986 Launch
Brand Marketing
Discover is back on the Super Bowl this year, for the first time since the credit card was launched in 1986 with its "Dawn of Discover" ad.
Gwen Stefani Launches Gifts at Unsuspecting Shoppers in MasterCard’s Priceless Surprises Campaign
Brand Marketing
MasterCard paired up with Gwen Stefani this week to launch its "Priceless Surprises" campaign.