Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan engagement with their fans and followers.
The Twitter-focused marketing company WayIn, backed by Sun Microsytems founder Scott McNealy, is looking to raise up to $20 million, a source with knowledge of the fundraising told Adweek.
The sports world is on fire. But not the "fire" you associate with a quarterback completing numerous consecutive passes or a baseball team on a long winning streak. More like hellfire, thanks to Lance and Manti. And that's got some big brands in purgatory.