Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?
Performance Marketing
Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically [...]
NFL Held Invite-Only Show Right Before SXSW Began
Performance Marketing
Tech players and marketers are now consuming their final drinks for South by Southwest Interactive, a five-day conference wrapping this evening.
Mashable Unveils New Native ‘Social Lift’ Ad Unit
Performance Marketing
Today, at Mashable's SXSW MashShow event, CEO and founder Pete Cashmore presented the company's newest native ad unit to the Austin, Texas, crowd.
AP Hires Mashable Exec to Build Digital Ad Strategy
Performance Marketing
The Associated Press hired former Mashable ad sales exec Ken Detlet to be its first vp of digital advertising strategy and sales as the news organization tries to augment its [...]
Native Ad Economics
Performance Marketing
Call it custom content, sponsored stories, native ads—publishers from Wired to BuzzFeed are chasing gold in ads that look and read like edit to rid themselves of dependence on the [...]
Why Native Ads Are Bad News for Some Agencies
Performance Marketing
When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS [...]