IAB Announces Schedule for 2017 Digital Content NewFronts
Performance Marketing
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in [...]
Mashable Lays Off Editorial Staff as It Shifts Focus to Video
A week after finding a TV partner in its hastened push into video, Mashable is laying off several editorial staffers.
Turner Hopes Investment in Mashable Makes Them Ideal Partners for the Future of TV
For years, the relationship between old and new media resembled that of awkward 13-year-olds at a middle school dance, standing on opposite sides of the gymnasium.
5 Experiential Marketing Activations From SXSW That You Need to See
Brand Marketing
South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere.
Take a Tour of the Mashable House and All the Brand Activations Inside [Video]
Performance Marketing
If you've been to South by Southwest Interactive anytime in the past four years, you may have gone by the Mashable House. The media company's Austin, Texas, digs, now a [...]
HBO’s Fake Posters for Silicon Valley’s Pied Piper Perfectly Mock Tech’s Self-Importance
Creativity
If there's anything that HBO's Silicon Valley does well, it's deriding the tech world's faux altruistic attitude. While it's easy to applaud the show for the way it perfectly navigates [...]