We live in a world of brand extensions—espresso machines from Starbucks, cooking utensils from the Food Network. There’s little wonder why. Parallel products launched under a major brand name can […]
Instagram is quietly becoming a platform for an underground barter economy where posts are swapped for goods and services from high-end brands hoping to attract millennials and cashed-up consumers.
The latest performance feat from Mercedes-Benz is impressive indeed—a giant U-turn. After announcing in August of 2012 that it would discontinue the ultra-premium Maybach brand, Mercedes has reportedly decided to bring the car back.