Magazine Ad Pages Down Again in Q3, but Decline Is Slowing
Performance Marketing
Encouraging news for consumer magazines: While their print advertising volume continues to shrink, the decline has slowed, according to new Publishers Information Bureau data released today by MPA—The Association for Magazine [...]
MPA’s Berner Shows She Means Business
Performance Marketing
Mary Berner, the former Reader’s Digest Association honcho who’s the new president and CEO of the MPA, is wasting no time in trying to show the magazine industry she means business.
MPA Names Mary Berner President and CEO
Performance Marketing
MPA, the Association of Magazine Media, has announced that former Reader’s Digest Association CEO Mary Berner will become its new president and CEO, just in time for the leading magazine [...]
Reader’s Digest Association Ousts CEO Tom Williams
Performance Marketing
Reader’s Digest Association, publisher of the pocket-sized Reader’s Digest, ousted president and CEO Tom Williams and replaced him with board member Robert Guth, who acknowledged reports that RDA might sell [...]
Reader’s Digest Association Names New President of North America
Performance Marketing
Just weeks after replacing its president and CEO Mary Berner, Reader’s Digest Association has shaken up its top management, naming Dan Lagani to oversee a larger portfolio as president of [...]
Reader’s Digest Looking to Unload Web’s Top Food Site?
Performance Marketing
The struggles of Reader’s Digest magazine have grabbed headlines in recent years, but a food website may have been a bigger factor in Mary Berner’s departure as CEO of