Alt Image Text

Superheroes Need Saving

Performance Marketing

For fans of Superman and Batman, September will be a momentous month—Time Warner’s DC Comics is clearing years of superhero continuity by resetting the numbering on all of its titles [...]


Alt Image Text

Marvel tries actually advertising its comics

Creativity

When a comic book becomes a movie these days, the film tends to get a marketing blitz so epic, it would make Apple plead for sensible restraint. But comic books [...]