Disney Websites May Run Afoul of Children’s Privacy Laws
Performance Marketing
Disney, the world's most iconic kids brand, is under scrutiny by the Federal Trade Commission for flunking the ABCs of children's online privacy laws.
VIDEO: How to Make the Perfect Comic Book TV Show
As the nation's geeks and nerds pack away their spandex and cardboard cosplay costumes (until October's New York Comic-Con of course) staff writer and office comic book aficionado Sam Thielman [...]
Comic-Con Is No Longer Just a Nerd Fest
Brand Marketing
Meanwhile, in San Diego, something unusual is afoot! Who are these strangers walking the halls of Comic-Con? Not the 150,000 comic book collectors, sci-fi movie completists and nerdy super-fans dressed [...]
20th Century Fox and James Mangold Roll Out the World’s First ‘Tweaser’ for The Wolverine
Brand Marketing
We know this much about The Wolverine director James Mangold: He has an iPhone. The filmmaker tweeted six seconds of footage from his film about the Marvel Comics character in [...]
Facebook Pushing Further Into Search Ads
Performance Marketing
Is Facebook pushing further into Google's territory? It sure looks that way, as the company has quietly begun rolling out more search-driven advertising, including a new category of Sponsored search [...]
Is There More to This ‘Avengers’ Teaser Than Meets the Eye?
Creativity
When is a fun little teaser something more? When it's Robert Downey Jr. and Nathan Fillion cross-promoting the upcoming Marvel superhero flick The Avengers and ABC's cop drama Castle. Why [...]