What the Avengers Game Learned From Marvel’s Marketing Machine in a Blockbuster-less Summer
Since 2010, a summer hasn’t passed without a Marvel Cinematic Universe blockbuster. This year it was supposed to be Black Widow, the long-awaited backstory of Scarlett Johansson’s character who has [...]
Coca-Cola Is Teaming Up With Marvel to Run a 60-Second Spot on Super Bowl 50
Brand Marketing
Coca-Cola and Marvel are joining forces for a superheroic commercial in Super Bowl 50, the soda brand has confirmed to Adweek.
These Brands Broke the Internet in 2015
Performance Marketing
The Force was strong with Lego this year.
Here’s the Trailer for Marvel’s Jessica Jones, a Dark and Worthy Successor to Daredevil
The Netflix-Marvel collaboration Daredevil wasn't just a gritty experiment in bringing superheroes to streaming. It was meant to usher in a wave of such shows—assuming fans liked what they saw.
Meet the Flavor Force, Popsicle’s Marvel-Created Marketing Superheroes
Brand Marketing
Popsicle is joining the superhero craze, and the brand has tapped Marvel to help. As part of a new superhero-themed campaign launching today, Popsicle will launch comic books featuring its [...]
Step Inside 92-Year-Old Marvel Comic Book Legend Stan Lee’s Office
Brand Marketing
If there were ever a person who shaped and molded the childhoods of millions, it would be Stan Lee. His decades-long tenure at Marvel produced some of America's most beloved [...]