Marvel Entertainment

Why Marketers Must Move Beyond ‘Branded Content’ and Create Entertainment

As audiences migrate to commercial-free streaming platforms, more and more brands are looking to engage consumers through entertaining original programming. And the entertainment world has caught on to that reality.

Top 10 Branded Videos: Ben & Jerry’s Spells Out Its Commitment to Fair Trade

Ben & Jerry's has a fun twist to show you where its products come from.

Top 10 Branded Videos: Marvel Offers First Look at Avengers and Ant-Man Films

With the new year in full gear, film studios are already building buzz for 2015 movies, as evidenced by two new clips from Marvel Entertainment on this week's Adweek/VidIQ top branded video chart.