With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes
Brand Marketing
Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or [...]
Bob Jeffrey’s Biggest Influence Was Bill Bernbach
Brand Marketing
In nine days, JWT's Bob Jeffrey will join the ranks of former agency chiefs as he shifts, as planned, to non-executive chairman and global president Gustavo Martinez rises to CEO.
WPP Reports Q3 Revenue Growth of 3%
Brand Marketing
London-based WPP Group, battling strong foreign exchange headwinds, reported revenue growth of 3.1 percent in the third quarter. Meanwhile, like-for-like growth, which removes the impact of currency swings, jumped 7.6 [...]
The Week’s Best Parties: From New York to Paris
Brand Marketing
Martin Sorrell Echoes Critics of Scottish Independence
Brand Marketing
In advance of Scots going to the polls today to vote on the referendum to withdraw from the United Kingdom, WPP Group CEO Martin Sorrell has weighed in on the [...]
Martin Sorrell Says China’s Move to Stop Graft Creates Opportunities for WPP
Brand Marketing
WPP CEO Martin Sorrell told CNBC that China's anti-graft campaign is benefiting WPP.