With All Eyes on NFL Streaming, Jack Dorsey Pins Twitter’s Future on Live Content
Performance Marketing
COLOGNE, Germany—The future of Twitter may be live, but CEO and co-founder Jack Dorsey couldn't make it to Dmexco to give his speech in person. Instead, Dorsey held a video [...]
Global Agency of the Year: Grey’s Work Sparked Cultural Conversations Worldwide
Brand Marketing
Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the [...]
Backed by WPP, Bruin Sports Capital Acquires an Experiential Marketing Company
Brand Marketing
Bruin Sports Capital, a global media and marketing venture company backed by a WPP-led investment group, has acquired Engine Shop, an experiential marketing agency with expertise in the sports, entertainment [...]
Facebook Just Made 2 Big Changes to Appease Advertisers on Viewability
Performance Marketing
Brands have long lamented the possibility that Internet users don't actually see the ads they pay for.
Facebook’s ‘Ludicrous’ Video Ad Metrics Highlight Digital’s Lingering Low Standards, Martin Sorrell Says
Performance Marketing
Ad agencies are under increasing pressure to stay ahead of the curve as more of their budgets move towards digital. Few players know that better than WPP's CEO Martin Sorrell, [...]
Snapchat, WPP and Daily Mail Create an Agency for Vertical Mobile Video
Performance Marketing
CANNES, France—Snapchat, The Daily Mail and WPP have formed an ad agency for an increasingly mobile era, one that appears to be shifting dramatically toward content creation for vertical screens.