Martha Whips Up Sponsors for New PBS Cooking Show
Performance Marketing
If your salad-tossing technique is getting a little rusty, fear not. The debut of lifestyle guru Martha Stewart’s newest cooking show is right around the corner.
Pinterest: The New Facebook for Lifestyle Magazines
Brand Marketing
While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become [...]
Editor’s Note: End of the Everywoman
Brand Marketing
Once upon a time, there were two venerated queens. Each enjoyed a historic reign over her multimedia kingdom, ruling absolutely over her millions of adoring subjects who yearned to be [...]
MSLO Taps Former NBCU Exec to Head Ad Sales
Performance Marketing
Former NBCU exec Joe Lagani has been tapped to fill the newly created position of chief revenue officer at Martha Stewart Living Omnimedia.
Can MSLO Move Past Martha?
Performance Marketing
Is Martha Stewart still a good thing? A string of financial troubles has led her company, Martha Stewart Living Omnimedia, to hire investment firm Blackstone Advisory Partners to look for [...]
Martha Stewart’s New President Opens Up
Performance Marketing
Wednesday brought big changes for Martha Stewart Living Omnimedia, which announced that its founder and namesake is returning to the board, that Oxygen Media co-founder Lisa Gersh is in line [...]