Martha Stewart Abandons DIY Approach to Magazine Business
Performance Marketing
Martha Stewart Living Omnimedia appears to have found a solution for its struggling magazine business: hand it over to another publisher.
Hallmark Channel Brings the Women’s Lit
Hallmark Channel is making good on its promise last year to bring more long-form originals to its bandwidth. It starts with the network's first scripted ongoing series, Debbie Macomber's Cedar [...]
MSLO CEO Lisa Gersh Out
Performance Marketing
Capping a year of turmoil that included layoffs, titles closing and the failure of its Hallmark Channel show, Martha Stewart Living Omnimedia’s president and CEO Lisa Gersh is out.
Readers, Staffers Mourn Whole Living’s Demise
Performance Marketing
Martha Stewart is shutting down Whole Living, spurring hundreds of readers, staffers and fans to take to Twitter to mourn the magazine’s demise, praising everything from its team of editors to [...]
Top 10 Commercials of the Week
Brand Marketing
This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to [...]
Top 10 Commercials of the Week
Brand Marketing