How Martha Stewart Living Has Continued to Thrive for the Past 26 Years
Performance Marketing
Martha Stewart has always been on top of trends, often setting them herself. Before she became a social media star (and landed a show with Snoop Dogg) she was known [...]
Chloë Sevigny, Alec Baldwin Turn Back Into Kids in Kiehl’s Anti-Aging Zoolander Ads
Creativity
Imagine an anti-aging cream so good it turns grown-ups back into children. Last week, Kiehl's and Paramount teamed up to promote Zoolander 2 ahead of its Feb. 12 launch with [...]
How Jeff Lewis Is Building a Flawless Lifestyle Empire
Jeff Lewis, the notorious perfectionist, is late for lunch.
Some of America’s Most Successful Women in Media Share Their Best Job Advice [Video]
Performance Marketing
More than a thousand people packed the Waldorf Astoria Monday for the 2015 Matrix Awards. Now in its 45th year, the event honors extraordinary women who have made an impact [...]
Media’s Players Mingled in Style From SAG to Sundance [Photos]
Brand Marketing
Celebrities and executives ushered in this year's award season out West, while media's old guard mingled back East. Take a look at photos from some of the biggest events this [...]
A Robot Butler and Martha Stewart Are Proof That Not Every Marketing Stunt Goes Viral
Performance Marketing
Robot butlers just didn't quite catch on this week, even after one took a picture with Martha Stewart. It's a dream concept, and it seems ripe for a social explosion—a [...]